London – Permanent – £45k – £60k per annum DoE
We seek a confident Digital Marketing Manager to play a key role in the planning and execution of a compelling content-led inbound marketing strategy to drive engagement with our key audience which is global banking and financial services operations.
This is a great opportunity for a passionate Digital Marketer to take the next step in their career and have visible impact from day one. The role will also provide the opportunity to work with agencies and investor staff in a commissioning and partnering capacity.
The Digital Marketing Manager will be responsible for
- Planning and executing an innovative and exciting content-led marketing strategy that will drive lead generation and engagement with clients
- Establishing our brand as the leader in a critical global niche
- Driving a 2-way dialog between us and our prospects and customers
- Ensuring our web presence remains vibrant with engaging content (WordPress)
- Conference related activity, including the world-renowned SIBOS conference, working with partners
- Some traditional media PR with the financial press
This role will have a strong focus on Content Marketing, Social Media (Esp. LinkedIn), and Email Marketing using both home grown . The successful candidate will be required to work plan fresh content calendars to position the brand as a thought leader in the market through regular online content sourced from within the firm, partners and customers as well as encouraging our digital community to create content.
Campaigns will be implemented through multiple channels including Web Content, Social Media and Email Marketing. This role will also hold responsibility for ensuring that all content is SEO to enhance search engine rankings, as well as plan PPC campaigns to drive acquisition.
In addition, you will be responsible for a sizeable budget and will ensure that each channel delivers ROI.
You are a passionate Digital Marketing Professional with a strong interest in creating exciting content to enhance lead generation efforts and drive engagement.
Your copywriting skills will be second to none and you possess an excellent understanding of how to use varied content marketing, email channels and social media platforms to acquire new users and keep them engaged with the brand.
Solid understanding of SEO, as well as hands on experience planning and implementing marketing campaigns to drive traffic are skills also needed in order to be considered.
You must be willing to roll up your sleeves and see campaigns through from start to finish and have a strong ability to prioritise your workload. Excellent communication skills and the gravitas to take ownership of marketing strategy are traits the client will be looking for in the successful candidate.
This role is a brand new position with an innovative business providing the successful candidate with the rare opportunity to point to your work and say “I did that” on a global stage.
Based in modern offices on the line between the City and Shoreditch, this brand has a strong growth plan and backing in place to ensure success.
Their company vision to ‘make a difference’ rings true in each employee and everyone is committed to creating fantastic products that will drive engaged audiences. In addition, you will have the opportunity to work with an impressive team and develop your career in a company where you will have huge visibility both within and beyond the company.
To apply, please send your CV to Nick Hume at Taskize today.